Asked what she, does in one cartoon she answers, "I Boop-boop-a-doop!" In other words, Betty Boop is the animated answer to Mae West, except that being a cartoon character apparently helped her slip more easily under the censorship radar. Heck, she'll show her underwear any time at all, followed by a mock gesture of embarrassment. She squeals with satisfaction at every sign of affection, or even if a gust of wind throws her skirt up. At least in the Pre-code era, Betty flaunts her body, winks at men and plays the innocent as she sends out all the desired signals, including the unequivocal "yoo hoo!" call. Like most producers of the 20s and 30s trying to get a toe hold on the barely lucrative animated short subject business, Fleischer and his staff invented or licensed dozens of characters - but none had the 'special' appeal of "sweet Betty."Ī parody of a late '20s flapper, Betty Boop is a pneumatic cutie in an abbreviated costume that accentuates little round breasts (yes! in a cartoon character) and a racy garter on one thigh. The risqué darling of the Depression years, Betty Boop was sensationally popular, almost as popular as Dave and Max Fleischer's Popeye. Made of pen and ink! She can win you with a wink! She’s proud of who she is and won’t apologize for it, approaching life with irrepressible moxie.”įor more news and updates, subscribe to our weekly newsletter.Betty Boop: The Essential Collection Volume 1 Betty is stylish and sexy, but never to please anyone but herself. She is vibrant and magnetic - she inspires. “Youthful, ambitious, sassy and confident, Betty Boop seeks to make a positive change in the world around her. “For 89 years she has sung, sashayed, and ‘Boop-Oop-a-Dooped’ past rules and conventions, unafraid to take risks or set trends, and proving time after time that she can do anything that a man can do. “If there is one thing that Betty knows, it’s how to make a lasting impression. “She translates so naturally into beauty, and we’re thrilled to bring this collection to our members.”Ĭarla Silva, the vice-president of global licensing at King Features (Betty Boop’s licensing agent), said the company is excited about the collaboration with Ipsy as it “is all about confidence and being bold – just like Betty.” “Betty Boop is one of those iconic female figures that spans multiple generations,” she said. Habayeb said Ipsy, which has more than 3 million active members and has shipped over 1 billion products since its launch in 2011, was excited to bring Betty’s signature look and feel to new beauty consumers. Boop-Oop-A-Doop, Mauve it, Baby, Hotsy Totsy and All Jazzed Up red lipsticks.The “robust line of 13 Betty-approved items” includes: Jenna Habayeb, IPSY’s Chief Brand Officer said the company has developed a limited-edition line of “fun and flirty products featuring the always glamorous icon” to be included in this month’s subscription box. Betty Boop, the world’s oldest “sass symbol”, has launched a cosmetics collection with Ipsy, the world’s largest beauty subscription brand.Ĭreated in 1930 by Max Fleischer for his ‘Talkartoons’ series, Betty starred in more than 100 cartoons and appeared in dozens of movies, television specials and commercials.Īlthough Betty is now almost 90 years old her popularity still shines in pop culture – she is one of the world’s most successful licensed characters and has over 1.5 million followers on Facebook.
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